Smart Audio is Here to Stay: Some Takeaways from NPR’s Smart Audio Report

NPR and Edison Research have been putting together The Smart Audio Report. The study, presented at CES in January, gives a good look into how quickly smart speakers like Alexa and Google Home are entering the home:

  • It’s growing fast: 16% of Americans have a smart speaker − 128% growth since January 2017
  • Usage is growing over time: 84% use their speaker the same amount or more than the first month they owned it
  • They’re becoming embedded into people’s lives: 65% say that they would not like to go back to life without their smart speaker

The most interesting chart is a breakdown of the most frequently used activities by the time of day.

I haven’t done many of these things but I look forward to finding out more about them!