Books / Audiobooks Product Management

The Goal by Elihu Goldratt

The book The Goal by Elihu Goldratt is one of the best business books I’ve read. I was assigned the book in business school but it holds up even better in the real world. The key idea is that in a factory, the entire production of any part is limited by the machine with the least capacity. And similarly, the entire production of the factory is limited by the capacity bottlenecks. So you can have a whole factory at work, all the machines are working as fast as they can but they’re just piling up inventory in front of that key machine that has limited capacity. In a software development shop, it’s the IT operations group might be the bottleneck like in the book The Phoenix Project. In a strategy shop it’s the amount of time people want to devote to reading and implementing these projects. When looking at any knowledge business you see lots of people doing work but most of these people are creating work that prevents the constrained resource from getting its critical work done. Once you look for the constraints, you start to see the world in a very different way.

The other thing about The Goal is the way the book is produced:

  1. Goldratt hired a co-writer Jeff Cox, a novelist, who brings out the lessons of the book in a very easy to digest format. He even ties in some personal problems and office politics to make the book more engaging.
  2. The audio version of the book is dramatized as a play. There are a host of actors playing the different parts. When Alex is on the machine floor, you can even hear the machines at work. This is certainly the best produced business audiobook I’ve ever listened to.
  3. Apparently there’s also a movie that can be used for training purposes. It’s the most expensive DVD I’ve ever seen at $895 a copy! However, for those of you who are fans of the book, you can see an excerpt of the famous Herbie scene online for free!