In 2010 we saw the release of the iPad along with the announcement of the Chromebook. I clearly remember my original thoughts on both. I thought the Chromebook was genius. In fact, I’d practically built one myself the previous year. My wife had insisted that her computer was too slow even though she had a pretty fast machine that wasn’t even 2 years old. So after trying a number of solutions, I settled on bringing out a laptop from 2003 and not loading anything on it other than Google Chrome. It was blazingly fast at browsing the web. I thought that many other people would love to buy an optimized version of this machine (my grandparents for instance.) The Chromebook would boot up immediately and have everything needed for an optimal web experience. For the iPad I had almost the exact opposite reaction. I remember listening to an Engadget podcast that asked Who really wants a giant iPhone and I heartily agreed. Case closed.
But how did things turn out? The iPad turned out to be a transformative device — completely creating the category of the mass market tablet. Apple sold over 15 million first generation iPads and had 96% market share until Q4 of 2010. What I hadn’t realized at the time was that companies have been trying to make a great tablet computer for years but no had been successful at it. An interesting side effect of Apple creating the tablet market was that there is now no need for the Chromebook. Why would anyone buy a PC just to browse the web when an iPad does that so spectacularly. I suspect that Chomebooks might still have a role in businesses — especially when you can lease one for $20/month. An optimized Chromebook would go well with Google Apps if your company were totally committed to the platform.
But the iPad has allowed others to transform the product landscape. One product that comes to mind are online news readers. RSS readers is a great technology but have a number of failings. They feel more like email readers with unread messages more than a newspaper. But look at the iPad’s best take on the newsreader: Flipboard. There are some really great talks online by Evan Doll, one of Flipboard’s founders that talk about what makes Flipboard a great news reader. You can find them at iTunesU in the lectures Designing for the iPad (which was given before Flipboard and the iPad itself were released) and Designing Flipboard. Evan talks about some key things that make Flipboard great:
- Creating something beautiful that combines design and editorial (like a great magazine)
- Preventing information overload (an issue of Time Magazine doesn’t overwhelm and scare you like your Facebook News Feed might)
- Leverage the personal nature of social media to create a magazine personalized magazine
After spending time with Flipboard you realize why Flipboard is a fundamentally different (and better) way of consuming online news.