Categories
Ideas

How Cell Phones Cause Car Crashes (And Can Also Save Lives)

Cell Phones Make You A Worse Driver — Taking Many Lives

Talking on the phone is dangerous. The New York Times wrote a great series of  articles called Driven to Distraction to explain the science behind this. Basically, your brain keeps saying “Why do you keep looking at the road? We’re having a conversation here! David Pogue has a good article on the dangers of hands free texting as well. Yet people keep trying to put more and more distractions in their cars.

Cell Phones Also Save Some Lives — When Used In An Emergency

There was an interesting article on insurance that mentioned how cell phones saves lives:

Technology has also had a profound impact on survival post
accidents. One company we interviewed told us that, in the
late 1990s, it noticed that its losses from motor accidents had
increased substantially, but it didn’t know why.

In the end the company discovered that the advent of mobile
phones meant that accidents were reported more quickly, so
people survived more often. That is, of course, very good for
drivers, yet increasing the survivability of severely injured
motorists wrong-footed actuarial assumptions at the time.

Categories
Fun Stuff

Some Great Videos Sponsored by Big Brands

I’ve been very impressed recently at how some big brands have been using sponsorship dollars to do some really awesome things. Some examples:

Categories
Fun Stuff Ideas

When People Can’t See What’s Right In Front Of Them

This is  the preface to Po Bronson and Ashley Merriman’s book Nurture Shock. It’s one of the best stories I’ve read about how people can completely ignore irrefutable evidence that’s right in front of them:

During the late 1960s, visitors to the Magic Castle— a private nightclub in Hollywood, California, run by professional magicians— were often delighted to see that the club had hired a Cary Grant look-alike as its doorman. As they’d step up to the portico, the door would be swung open by a dashing man in an impeccably tailored suit. “Welcome to the Castle,” he charmed, seeming to enjoy his doppelgänger status. Once the guests were through the lobby, they would titter over just how much the doorman resembled the iconic actor. The nightclub is mere yards from the Chinese Theatre and the Walk of Fame. To have the best Cary Grant impersonator in the world holding the door for you was the perfect embodiment of the magic of Hollywood in all its forms.

However, the doorman pretending to be Cary Grant wasn’t an impostor after all. It was, in fact, the real Cary Grant.

Grant, a charter member of the Castle, had been intrigued by magic since he was a kid. Part of the Castle’s appeal to Grant and many other celebrities, though, was that the club has an ironclad rule— no cameras, no photographs, and no reporters. It gave stars the ability to have a quiet night out without gossip columns knowing.

Grant hung out in the lobby to be with the receptionist, Joan Lawton. They spent the hours talking about a more profound kind of Magic— something Grant cared more deeply about than the stage. Children.

Lawton’s work at the Castle was her night job. By day, she was pursuing a certificate in the science of child development. Grant, then the father of a toddler, was fascinated by her study. He plied her for every scrap of research she was learning. “He wanted to know everything about kids,” she recalled. Whenever he heard a car arrive outside, he’d jump to the door. He wasn’t intentionally trying to fool the guests, but that was often the result. The normally autograph-seeking patrons left him alone.

So why didn’t guests recognize he was the real thing?

The context threw them off. Nobody expected the real Cary Grant would appear in the humdrum position of a doorman. Magicians who performed at the Magic Castle were the best anywhere, so the guests came prepared to witness illusions. They assumed the handsome doorman was just the first illusion of the evening.

Here’s the thing. When everything is all dressed up as entertainment— when it’s all supposed to be magical and surprising and fascinating— the Real Thing may be perceived as just another tidbit for our amusement.

Categories
Life Hacking Life Lessons Uncategorized

Tips Not Answers

From Lewis Menand’s review of Smart, Faster, Better, I learned that all self help books have the same goal — to get us to be the people we know we should be. These books don’t have have any new solutions — they just reiterate common sense through the current cultural or businesses lenses. Menand points out that Dale Carnegie’s famous book How to Win Friends and Influence People (which I love) could be summed up in the sentence “If you are nice to people, they will like you.” But, he continues, the purpose of these books is not “What would Jesus do? but How, exactly, would He do it?” Carnegie’s book has some great tips on how to be nice to people like, “Be a good listener and focus on what the other person is interested in.” To me, it’s a fundamental point that none of these books, as much as they try, have the answer — we already know the answer. But they do have some good tips and tricks on how help us anyway.

Categories
Fun Stuff Ideas

How to Experience the Future of Virtual Reality Today

Categories
Life Hacking Life Lessons

Stop The Things That We Own From Owning Us

Categories
Uncategorized

Online Learning: Udacity

Udacity is an Awesome Place for Online Learning: In order to review technical and coding skills and to learn new ones, I really like Udacity. Udacity was founded by Sebastian Thrun, founder of Google X and Google’s self driving car project. When Thrun wanted to have more of an impact he created Udacity — which is structured slightly different from other online learning sites. I’ve taken a number of great classes on Udacity including Hadoop and MapReduce (where I downloaded Hadoop to my PC), Intro to the Design of Everyday Things (a fantastic class led by Don Norman), and Intro to Computer Science (a good introduction to Python). They also do some very interesting online talks with thought leaders like Tony Fadell (Nest), Astro Teller (Google X) and Yann LeChun (Facebook’s Director of AI).

Categories
Uncategorized

The Ethics of AI

The Ethics of AI: We are becoming more and more reliant on Artificial Intelligence, mostly because it keeps getting better more quickly than anything else. More and more, we’re relying on AI systems to make important decisions like who to hire at work or who to release from prison, even when these models may have strongly ingrained biases based on the training data. And as self driving cars become more of a reality, we will continue to become more reliant on machines. This brings up an interesting ethical question on self driving cars in specific — in an accident that can not be avoided, how does the car prioritize the life of the driver and passengers vs. others? How many injuries would need to be avoided of the car to prioritize the bystanders over the driver. Mercedes has already come up with a statement on this question “You could sacrifice the car. You could, but then the people you’ve saved initially, you don’t know what happens to them after that in situations that are often very complex, so you save the ones you know you can save. If you know you can save at least one person, at least save that one. Save the one in the car.” Whether or not it’s the right answer, people will want their self driving cars to do everything possible to save their own lives.

Categories
Uncategorized

Be Vulnerable to Build Stronger Connections with Friends

Brene Brown has a great recording of her seminar The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage. It’s a great follow up to her other work that I love. First you might want to check out her animated shorts on Empathy and Blame that are taken from her presentation at the Royal Society of the Arts. She also gave some great TED talks on The Power of Vulnerability and Listening to Shame.

Categories
Product Management Technology

Can Web Advertising Make You More Productive?

Note: Right after I posted this, Google Contributor completely changed so this is no longer possible.

The Idea in 150 words:

  • When I’m surfing the web I want to get something done — but ads want me to do something else (like buy something). I can’t get upset at the ads because that’s their job
  • My attention is a valuable and scarce resource that marketers want to purchase. Essentially I am paying for content with my attention
  • Paying for content with micropayments might be a solution but that just takes the ads away — getting people to “pay for nothing” (or the elimination of something) is a hard value proposition
  • I figured out how to use micropayments to replace Google Display ads with my To Do list. Building on an idea Matt Cutts had on his blog, I used Google Contributor and Remember The Milk to substitute advertisements with my To Do list
  • Now I have my To Do list follows me around the Internet. It’s just like a persistent targeted ad that won’t leave me alone. It’s Awesome!
  • Here’s what it looks like:


Now for the extended version

The Problem

When I’m browsing the web, I’m trying to learn something or get something done. Advertisers are looking to get me to buy something. South Park did a great (NSFW) send up of this where the boys are investigating the advertising industry and keep ending up at the ice cream parlor and instead of finishing their task.

We’re in an attention economy right now. Time is our most valuable resource. As Randy Pausch of Last Lecture fame said in his Time Management Lecture, “Americans are great at managing their money, but significantly worse at managing their time.” Which means that most Americans would rather pay for their content with their time (free with ads) than their money.

Why Are Ads So Annoying?

Because it’s their job. An advertisement’s job is to change behavior and convince people to buy something. This can be in increasing awareness, interest or desire in the product. However it’s being done, it takes me away from my task and thinking about the product.

Sometimes my goals are in line with the advertisers. If I’m looking for cool toys for my kids, a suggestion for a similar product from Amazon or an ad from Google could be incredibly powerful. Unfortunately, many advertisements are low quality and look more like the ads in the back of old comic book magazines.

What most web advertisements feel like the ads in the back of comic books

Fixing the Problem

A Page Starts by Looking Like This

The Page Without Alteration

Option 1: Eliminating Ads

In order to avoid these annoying ads, many people have switched to ad blockers — essentially taking the content but avoiding paying for it with their attention. This doesn’t work long term as the ad supported sites will be starved by revenue.

A better model is micropayments. Instead of advertisers paying for each page view, the consumer would pay for it. These models are very hard to put together, requiring both the consumer and the website to buy in.

Ad Blocker

Option 2: Replacing Ads with Something Else

One of the most promising micropayments platforms is Google Contributor. Google Contributor allows consumers to “buy back” their ads from Google. This allows Google to leverage its massive relationships with websites. Matt Cutts has a great description of Google Contributor on his blog, but the key points are:

1. You support the sites you visit
2. You see fewer ads
3. (And this is the cool part) you get to decide what to show in that ad space instead of ads

Google Contributor still feels like a bit of an experiment at this point. The main reason is that there’s nothing that people are really replacing their ads with of value. Right now Contributor defaults to a “Thank You” message that’s blank with other options like pictures of cats. People don’t seem to like the absence of paying for things very much — it feels too much like paying to be bored. Even though there’s a huge amount of value in actually being bored.

Standard Google Contributor

Option 3: Replacing Ads with Something Useful (My Favorite One – This is Where Things Get Really Cool)

As I said before, the purpose of advertising is to get you to change your behavior. But instead of letting the ads change my behavior to buy things, why don’t we use ads to focus me on what I want to do. Wouldn’t it be great to have your “To Do” list follow you around the internet instead of ads. These work for 2 reasons:

  1. Advertisements are great at following you around the web and interrupting you. Instead of interrupting you to buy things, you get your To Do list — reminding you of what you need to get done
  2. To Do lists can be context sensitive (e.g., when you’re at your computer, these are the things that you’d like to do)

Google Contributor With My To Do List!

What I’ve Learned:

While this is just a small prototype, there’s a lot of things I learned from it:

  1. It’s quite useful. I’ve only been using this for a few weeks but it really does get me laser focused on my To Do List — especially when I’m mindlessly surfing the web
  2. There are a few issues with using Google Contributor for this purpose but net-net for $5 a month to get less distracted by extraneous things AND actually let me focus on the things I want to get done — that’s HUGE. All this while contributing to the media that I want to thrive.

How I Set It Up

Note that Google Contributor no longer works this way so this is here for more historical reasons.

Detailed Instructions for Connect Google Contributor to Remember The Milk:

Create a List
  • Log in to m.rememberthemilk.com from your web browser to set the cookie to access your URL. Note: You will not be able to log into Remember The Milk from inside a Contributor window — this seems to be a security feature to avoid capturing data from an ad.

  • Find the URL of your To Do list by going to m.rememberthemilk.com and displaying your To Do list

· Point the Google Contributor custom URL to the Remember The Milk list

· Now your To Do list follows you around the web!


Some Further Improvements

  • Some sites like the New York Times get a very high CPM and have pretty good ads. You can eliminate contributor contributions by clicking on the + sign…

  • Finding the right To Do list is difficult. Remember The Milk is pretty good at this but there might be better ones. m.rememberthemilk.com doesn’t seem to follow a drag and drop prioritization, so you’ll need to move items up and down in your list using the “prioritization” flag. This is particularly important because most ads will only show between 2 and 5 list items.
  • The trickiest thing is finding a To Do list that will display nicely in the ad space. m.rememberthemilk does a nice job by using very little room on the top and no navigation. To get this really right, you’d likely have to call and API for RTM and do a custom display.
  • Ideally, it would be good to customize the way that the To Do list displays based on the display size (e.g., if the space is too small, don’t try to display the To Do List).
  • I only need to see my To Do list once per page. If I have more than one ad on a page, I might want to have an inspirational quote in the other ad space.