Some Great Videos Sponsored by Big Brands

I’ve been very impressed recently at how some big brands have been using sponsorship dollars to do some really awesome things. Some examples:

• OK Go: Has done creative sponsorship dealsto to make some incredible videos. Some of my favorites are: Morton’s Salt (One Moment), State Farm (This Too Shall Pass) and Chevy (Needing/Getting). Interestingly enough, State Farm paid EMI to allow fans to embed videos on their own pages — something EMI had prevented before. Frontman Damien Kulash wrote an Op-Ed in the New York Times about on EMI preventing embedding.
• Microsoft: Yes Microsoft has an amazing video on helping women get into STEM fields. It’s inspiring and heartbreaking at the same time. This Microsoft post on Women Inventors is pretty cool as well.
• GE: What if Millie Dresselhaus were treated like a celebrity? The video is amazing. Dresselhaus was the first woman to secure a full professorship at MIT and was awarded the National Medal of Science, the Presidential Medal of Freedom (bestowed by President Barack Obama), the Kavli Prize in Nanoscience, the Enrico Fermi prize and dozens of honorary doctorates. She died earlier this year right after the commercial came out. GE also did an interesting but less fun video of a world where women scientists always a trending tropic.