I’m always looking to better capture the special moments of my kids growing up. While having an iPhone in my pocket at all times lets me document these experiences, I feel like I’m not capturing the essence of those moments. I started thinking that technology was part of the problem, and if technology was causing the problem, more technology won’t fix it.
Disclaimer: I worked at Amazon Web Services as the Head of Banking Business Development. This writing does not represent the views of Amazon and opinions written here are strictly my own. Also, I’ll admit that this post wouldn’t be very interesting if it wasn’t about Amazon; however, it does highlight some key things about the company: 1) Amazon, like every other company, makes mistakes 2) Unlike many other companies, Amazon doesn’t view itself as infallible 3) When mistakes are discovered, the company quickly fixes them.
Amazon has a very strong culture. At other places I’ve worked, culture is an aspiration at the senior level but took a back seat to more pressing concerns like making as much money as possible. Amazon embeds its culture in its 14 Leadership Principles. This is a common language and framework that forms the basis of everything the company does, from interviews to everyday decisions.
Note: You can watch the speech I gave based on this material here.
I remember the first time it happened to me. It was the first year of business school and we were working on an economics problem set. My friend Yugin had just arrived from Korea and she was correcting an answer for her economics homework.
She asked me “What’s the English word for after you erase something?”
I thought this was a philosophical question like, “What’s left of an image after you remove it?” Something like the way Robert Rauschenberg erased a drawing by William de Kooning to push the boundaries of art.
So I answered, “When you erase something there’s nothing left. You’ve erased it.”
“No, that’s not what I’m asking. Those little pink things that come off the eraser. What do you call that?”
“Hmmm … eraser shavings maybe. We don’t have a word for that in English.”
“Huh,” she said, “that’s odd. We have a word for that in Korean.”
Dearest Mother-in-Law,
Last year, when you and I went to the One World Observatory, we saw that famous tourist location—the penny crushing machine. We watched a tourist put her penny in the machine and then added in a dollar. The machine then crushed the penny into a medallion that she could take home as a souvenir. Your quite reasonable reaction was, “Why would you pay a dollar to have your own Penny crushed?”

The way you were looking at it was:
- Initial valuation: $1.01.
- You start with a penny and a dollar.
- Then you put a dollar in a machine that crushes the penny.
- You get back the crushed penny.
- Final valuation: $0.01.
- Result: You feel like you’ve wasted a dollar.
But I think the crushed penny is a pretty good value. To undertand why, let’s understand the job that the crushed penny is doing. When most people think about products, they think about the product itself, i.e., I’ve taken a penny and gotten a crushed penny. But people don’t buy most products just to own them, they hire products to perform a job. The famous Harvard marketing professor Theodore Levitt used to tell his students, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”(1)I also really like this version from UserOnboard which is that a product is something that gives you superpowers.
Footnotes
| ↑1 | I also really like this version from UserOnboard which is that a product is something that gives you superpowers. |
|---|
Thank You for Being a Friend
If you threw a party and invited everyone you knew, you would see the biggest gift would be from me and the card attached would say, “Thank you for being a friend.”
— Theme Song from The Golden Girls
In Judaism, the word minyan refers to a group of 10 adults that come together to pray. For certain prayers, most importantly prayers of mourning, a minyan must be present. It’s a struggle to find 10 Jewish men and women on a Sunday morning at our shul. On one cold day, I volunteered and was the 8th adult there. Not convinced we’d get to 10, we started the service. I was wondering why we had this arbitrary number of 10. Why are we dragging some people out of bed who don’t want to be there? Just then, surprisingly, the 10th person showed up and in a palpable way, and we were transformed. We went from praying as individuals to praying as a community. I felt like we were the lions forming Voltron.
It made me think about friendship. Friendship is about being there for one another. Anyone can celebrate with you when it’s convenient. A true friend is always standing by you even when especially when things are tough.
Dearest Mother-in-Law,
First of all, Open Banking is not about keeping banks open later in the day or having more banks open on Sundays. Open Banking is about 2 things:
- Open Banking Regulation: Many countries are regulating how banking data can be used. Open Banking refers to customer ownership of their own banking data. This article will focus on Open Banking regulation.
- Open Banking Collaboration: Even when this regulation doesn’t exist, banks see the benefit of collaboration and the usage of APIs (which is just a technical word for being able to use stuff from other banks). This version of Open Banking is broader and I’ll try to cover it in another post at some point.
My Old Welcome Page!
Who is Robert Schlaff?
I’m a devoted husband and father to an awesome family. For work, I’m a Product Manager who looks at the goals of the business and uses technology to deliver those business and customer goals. I’ve driven transformational change at Citi, AIG, and Amazon Web Services. For more information about what I do at work, please visit my LinkedIn profile.
About This Site
I collect stories. There are so many amazing things happening every day. I need to spend some time writing them down before they slip away. Madeleine L’Engle said that every writer needs to keep an honest, unpublishable journal that nobody reads, nobody but you. But some of this stuff is too good to keep to myself. So I’m sharing it with you.
When I’m writing, I picture having a conversation with some of the world’s smartest and most interesting people — you, my readers. I picture us all sitting around a table telling stories and having fun. I’d like to think we’re a digital version of the Algonquin Round Table. Throughout the 1920s, some friends would meet daily for lunch at the Algonquin Hotel in New York. They included the founding editor of the New Yorker Harold Ross, the playwright George S. Kaufmann and the writer Dorothy Parker. This group, called The Algonquin Round Table, would meet to tell stories and share quips in a bustling city that was finding its place on the world stage. They were the original raconteurs of New York, getting together to share stories that would enlighten and entertain. In an age when we no longer have two-martini lunches, I wanted to humbly bring that sensibility online.
Highlights
Life Lessons
- How to be Happy — Yale’s Most Popular Class. Yale’s most popular class ever is on how to be happier. Now it’s available online.
- Capture Better Memories Without a Camera. How technology is preventing me from building great memories and some techniques I’ve come up with some ways to use my brain to capture special moments instead of my phone.
- Thank You for Being a Friend. Friendship is about being there for other people. Anyone can celebrate with you when it’s convenient. A true friend stands by you when things are tough and just be with you.
- Carpe Diem! How to Live Like an Emperor. I realized that no matter where I am or where I go, I can live like an Emperor by seizing every moment.
- Fiction is the Lie That Tells the Truth. When dealing with really difficult problems in life, I’ve realized that fiction often has the best answers.
- In Praise of Humility — The Forgotten Story of Edward S. Harkness. While we say we praise humility as a virtue, we rarely remember the people who practice it.
Product and Design
- How Much is That Really Worth? The Mother-in-Law’s Guide to Valuation. A product gets its value from the job that they do. When I look at things this way, I can found that something like a crushed penny from a Penny Crushing Machine can be surprisingly valuable.
- What a Wonderful Word. As a Product Manager, it’s important to understand what populations have in common and how they differ. Even though there are unique words in different languages, there’s a strong commonality across the human experience.
- Alexa and Google in Our Home. How Alexa and Google work with our family (vs. phones that work against it). I also have a post on specifically how kids interact with Alexa.
- How Airbnb Changed the Meaning of Hotel Branding. In the past, trusting a hotel brand meant trusting Marriott or Starwood. Now it means trusting Airbnb.
- The Hidden Thirteenth Floor. How my children found the hidden number 13 in our elevator.
Art and Writing
- When a Book Gets Caught Up in the Story. The Art of the Book in the Digital Age. I picked up a book at the New York Public Library with a big purple stamp that read, “The Author of This Book Committed Suicide.” I quickly discovered that this book doesn’t just tell a story, it’s part of a larger conversation.
- When Millions of Eyes at Amazon Were Wrong. How I fixed the punctuation on Amazon’s 14 Leadership Principles.
Technical
- How I (Re-)Built My Favorite T-Shirt. When I was in college I saw a T-shirt that was attractive, geeky and protested government policy. No one had produced it since 2000. So I recreated it.
- The Mother-in-Law’s Guide to Cloud Computing. I explain Cloud Computing through an analogy to retail checkout lines.
- The Mother-in-Law’s Guide to Software Testing. I write about two different ways to test software for errors.
- The Mother-in-Law’s Guide to Chaos Engineering. A guide to how Netflix and others plan for failure. I also dig a bit deeper into how software needs to be built to solve human needs — not just optimized for machines.
Human Behavior
- “Saving Money” by Paying More for Netflix. With subscription pricing, some people feel like they’re getting a deal when they are actually paying more.
- What Do You Mean by “Film?” An interview with kids about film cameras from 2010. Spoiler alert: They’re confused.
- Prospect Theory: Losing Feels Bad More than Winning Feels Good. An example of how our biases in interpreting gains and losses cause us to make bad decisions.
Math and Logic
- How Numbers Work in the Real World. In school, we were taught that math is linear; however, in the real world, distributions are more likely to be exponential.
- Why Today Can’t Be an Opposite Day. How the statement “Today is Opposite Day” is mathematically inconsistent.
- Game Theory for Parents. Game theory provides some interesting lessons on how to equitably share a piece of pie.
Creating products is about building great experiences for customers. In the past, companies would create products to tell a story to customers. But my old boss, Raja Rajamannar, CMO of Mastercard, says, Storytelling is Dead. Jeff Bezos says that at Amazon, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” However you cut it, customers are now engaged participants rather than passive recipients. It’s the job of companies to engage with customers rather than just treat them as an audience.
I also presented this as the speech as How to Live Like an Emperor in the Age of Coronavirus
At the end of last year, Bubbie, my last living grandparent, was fading away. She couldn’t see, could barely walk, and her kidneys were failing. It was becoming clear that we needed to savor each moment with her. So we created some great memories — like the last time we had a steak dinner with her and needed to push her on her walker around the corner to the restaurant. Or the last time she came to our house and Ari asked if he could snuggle her because he really likes snuggling people. We spent those last months finding special moments with Bubbie. And it was exciting because Bubbie was always up for some good fun.
Focusing on the right thing is key to being successful in work and life. If you focus on one thing, you can accomplish anything. But, as a mentor once told me, “If you have 12 apples, don’t take one bite of each.”
But figuring out what to prioritize can be tricky. At my college reunion, my friend Lutz and I were spending the day with our families. We’d jam-packed the day with great activities. As we were walking down the street, I saw a sign for Ashley’s Homemade Ice Cream.
I said, “Lutz, I’d really like to buy my family some ice cream.”
Being the logical German, he said, “Yes. That would be nice but there’s no time left in the day. We need to go hear the President of the University speak.”
“Lutz,” I said, “you have to prioritize. You can always watch the video of the President’s speech or read a transcript. But how often are you able to spend time with your family on a beautiful spring day, sitting on the college lawn eating ice cream?”
He said, “You’re right. Let’s get the ice cream.”
And it was the best decision we’d made that weekend.

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