A study published last year quantifies how social media platforms like TikTok create digital peer pressure and use it to their own advantage. Kids feel compelled to use these platforms because their friends are on then even though it makes them feel worse.

Why are our kids using social media so much when there are piles of evidence that it’s bad for them? This isn’t the classic generational clash where parents disapprove of the new-fangled gadgets the kids have. Instead, it’s about how these tools are hijacking their social worlds and enabling a new form of peer pressure.





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