
Human beings want more of everything. We are on a hedonic treadmill that says, “What I have now is OK, but I really want more—more stuff, more money, and more friends. That would make me happy.” From a societal perspective, the hedonic treadmill has some benefits. It keeps us on our toes and moves society forward. It also gives lots of people jobs. If people didn’t want more Oreos, no one would have jobs selling Oreos at the grocery store, or stocking the Oreos on the shelf, or making new kinds of Oreos.


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